FXPro Marketing Visual System
Designing scalable marketing assets to support campaigns, improve visual consistency, and streamline production across multiple markets.
Client
FxPro
Industry
Finance
Date
2024 - Present
Role
Graphic Designer / Marketing Design Support
Scope
Multi-channel ad design, multi-market campaign assets, sales enablement materials, IB partner communication assets, and annual branded merchandise design
Overview
This project brings together a range of marketing and communication assets created for FxPro across multiple markets. The work focuses on building consistent, adaptable visuals that support campaigns, partner communication, and brand presence.
Challenge
Designing for multiple countries and formats while maintaining brand consistency. Each asset needed to adapt to different audiences, platforms, and campaign goals without losing visual clarity or cohesion.
My Role
I designed marketing and communication assets across campaigns, partner materials, and branded outputs. My role focused on delivering clear, production-ready visuals that align with the brand and work effectively across different formats.
Key Work
Campaign creatives
Designed digital assets for multiple markets, ensuring clear messaging and adaptable layouts across channels.
Promotional materials
Created brochures and campaign visuals for referral programs, promotions, and new account offers.
Partner communication
Developed materials to support IB partners in presenting services and offers more clearly.
Branded merchandise
Designed annual branded items to extend visual consistency beyond digital channels.
Design approach
Focused on applying a consistent visual system while adapting each asset to its context. Balanced clarity, hierarchy, and flexibility to ensure designs work across different formats and audiences.
Outcome
Delivered a scalable set of marketing assets that support campaigns and communication across multiple markets. Improved visual consistency and enabled faster production through reusable design approaches.
Reflection
This project strengthened my ability to design for real business needs, balancing visual quality with usability and scalability. It also improved how I approach consistency across different formats and communication contexts.
