FXPro Marketing Visual System
Designing scalable marketing assets to support campaigns, improve visual consistency, and streamline production across multiple markets.
Client
FxPro
Industry
Finance
Date
2024 - Present
Role
Graphic Designer / Marketing Design Support
Scope
Multi-channel ad design, multi-market campaign assets, sales enablement materials, IB partner communication assets, and annual branded merchandise design
Overview
This body of work brings together a range of creative materials I designed for FxPro to support marketing, partner communication, and annual brand presence across multiple countries and markets.
FxPro is a global online broker specializing in Forex and CFD trading across a range of asset classes, including currencies, stocks, indices, energy, and metals. I previously worked on creative materials for FxPro from 2017 to 2019 while at Fintech Future Incorporation. In late 2024, I was invited to collaborate again as a Graphic Designer, supporting promotional and campaign-related work for the Southeast Asia market.
Rather than being a single campaign, this project represents an ongoing set of deliverables created to serve different business needs — from multi-channel ad creatives and promotional brochures to IB broker materials and annual branded merchandise.
The challenge
The challenge was not only to create attractive marketing materials, but to design across multiple countries, platforms, and communication contexts while keeping the brand clear and consistent.
The work needed to support:
paid advertising across multiple channels and platforms
promotional campaigns in different markets
materials for IB brokers to use with clients in different regions
annual branded items that still felt aligned with the global brand
Because the work served multiple countries and use cases, the main challenge was maintaining consistency while allowing the visuals to remain flexible enough for different marketing needs. The current FxPro page already shows this multi-market context and notes campaigns across Malaysia, Indonesia, Japan, Vietnam, Thailand, and several other countries.
My role was to support FxPro’s marketing and brand communication needs through practical, production-ready design execution across multiple markets.
My responsibilities included:
designing ad creatives for different channels and regional campaigns
creating promotional posters and brochures for user acquisition
developing communication materials for IB brokers to introduce, explain, and discuss services with clients
adapting visuals across different formats while keeping the brand consistent
designing annual branded items such as notebooks, mousepads, and other merchandise
This work required not only visual design skills, but also the ability to respond to different business goals through tailored creative outputs.
Types of work delivered
1. Multi-channel advertising creatives
A large part of the work focused on digital ads used across multiple markets and platforms. These materials were designed to support user acquisition and campaign promotion in different countries while staying aligned with FxPro’s global brand language. The current project page explicitly describes these as digital ads for multinational campaigns.
The design focus here was on:
clear messaging
strong visual impact
adaptable layouts for different placements
creative variation to test different offers and directions
2. Promotional brochures and campaign materials
I also designed brochures and campaign materials for initiatives such as referral / partner programs and new account promotions. These materials needed to present information clearly while still feeling visually engaging and aligned with the brand’s financial positioning. The existing page already includes examples of these brochure types.
Unlike ad creatives, these assets often carried more detailed messaging, so the design challenge was balancing readability with promotional appeal.
3. IB broker support materials
Another important part of the work involved creating materials that IB brokers could use to communicate with clients.
These assets were designed to help brokers:
introduce services more clearly
explain promotional programs
guide and support client conversations
present FxPro offers in a more structured and professional way
This type of work was especially important because the design needed to support trust and clarity, not just attention.
4. Annual brand-support merchandise
In addition to campaign and communication materials, I also designed annual branded items used to support FxPro’s brand presence in a more tangible way.
These included items such as:
notebooks
mousepads
other branded collateral used for recognition and ongoing brand visibility
This side of the work required thinking beyond performance marketing and focusing more on consistency, usability, and long-term brand impression.
Design approach
Because the work covered multiple outputs, markets, and business needs, my approach focused on creating visuals that were both flexible and purpose-driven.
I paid attention to:
adapting the same brand language across different formats
keeping messaging concise and readable
using composition and color to strengthen emphasis
balancing promotional energy with financial-brand credibility
building assets that could work practically in real marketing environments
For digital ad campaigns in particular, I explored different visual directions and message combinations to understand which creative approaches felt most effective for the audience. The current page already notes experimentation with color schemes and compositions to identify which combinations resonated best.
Outcome
This body of work supported FxPro across a wide range of marketing needs, from performance-driven ads to partner-facing communication materials and annual branded merchandise.
More importantly, it demonstrates my ability to design for a multinational brand — creating assets that can work across different countries, formats, and business purposes while maintaining a consistent visual identity.
The project shows that I can:
design for both marketing performance and brand consistency
support different stakeholders, including internal teams and IB brokers
adapt visuals across platforms, regions, and campaign objectives
produce a cohesive set of assets for a large, active brand
What this project demonstrates
This project demonstrates my ability to work across the broader ecosystem of marketing design, including:
acquisition-focused ad design
multi-market campaign communication
partner-facing collateral
branded support materials
cross-format visual consistency
It reflects a practical side of design work: building assets that are not only visually polished, but also useful, scalable, and aligned with real business needs.
Reflection
What makes this project valuable to me is that it reflects design as an ongoing business function rather than a one-off output.
Working on FxPro required flexibility. Each deliverable had a different purpose, audience, and level of detail, but all of them needed to feel connected to the same brand. This experience strengthened my ability to move between performance marketing, communication design, partner-support materials, and branded merchandise while keeping the work consistent and usable.
